Criteo
Benefits
- Automation of dynamic retargeting campaigns;
- Increased return rate of visitors to the store;
- Accelerated purchase intention of potential customers;
- Improved conversion rate and sales;
- Optimization of promotion costs;
- Increased visibility for the store.
About the app
By installing the application, you connect your store with Criteo, an integrated marketing platform used worldwide, which allows you to retarget your store's users through display campaigns run on multiple channels and in an extensive network of publishers.
Based on the browsing behavior in the store, your shop visitors will be retargeted through personalized ads and relevant recommendations, which can accelerate their purchase intention.
You can set automatic tracking of events such as Add to cart, Purchase, Browse catalog, View cart or View product page, and based on the information obtained, you can optimize the budget allocated to the promotion, while improving conversions and sales of your store.
Based on the browsing behavior in the store, your shop visitors will be retargeted through personalized ads and relevant recommendations, which can accelerate their purchase intention.
You can set automatic tracking of events such as Add to cart, Purchase, Browse catalog, View cart or View product page, and based on the information obtained, you can optimize the budget allocated to the promotion, while improving conversions and sales of your store.
Key functionalities
- Automatic installation of Criteo tracking scripts in the store;
- Predefined product export;
- Option to select the product identifier used when tracking events;
- Multiple options for selecting the events for which the tracking will be performed;
- Possibility to configure the value associated with the Purchase event.
